For you Simpson fans out there, heres a cool guerrilla marketing technique using Homer Simpson. This was used to promote the Simpsons movie a while back. This definitely grabs attention of thousands who walk on this each day and there’s no way these people don’t tell their friends (word of mouth). Probably some expensive ad space right there.
Gaspari. Nothing better than the CEO also being a spokesperson. This has a lot to say about the brand. It makes it way more believable and more credible. I mean this is one rich dude and he still takes the time to make sure he is the talking head of the company, just because his fans in part got him where he is.
Really cool Nike video geared at the summer olympic team. Good way to get people excited - sports marketing.
The biggest movie of the summer: Ted. Ted is marketed phenomenally. They have a great character to work with - the Teddy bear. The bear is everywhere and in multiple commercials. Great promotion - get everybody amped up. Hopefully I’ll see it this weekend.
IMC In Recap
Tomorrow marks the end of summer classes at Virginia Tech. I took three classes this summer and my favorite one has to be my integrated marketing communication class (IMC). Why? Mainly because this class incorporated real world tools that can actually help me in the future. I think this is something that is missed a lot of times in academia. A lot of the time, what we learn in the classroom only applies to the classroom. Not with this class. I know have multiple social media platforms at my fingertips and my Klout score has advanced tremendously. Basically, this class got me up to date as far as social media goes and taught me tools that I will need in the future as this class has made me realize that the future of marketing (maybe everything) is in the hands of social media. It also gave me that great real world experience that cant be compensated for with books and tests (check out my wix for more info - healthy kids campaign). Thanks Lauren for giving me and the rest of the class an edge on the competition out there.
Help Me Out With Portfolio
I just recently put up a personal online resume (kind of like a new era portfolio). Just trying to get some feedback, let me know if you agree/disagree with the following about my site.
STRENGTHS: Easy to navigate, direct and to the point - not a lot of filler.
WEAKNESSES: Maybe too direct and to the point, not enough details/uniqueness
OPPORTUNITIES: Add a video channel with interview based simulation, send out to potential employer’s social media channels
THREATS: Having to change platforms if needs get too advanced, lost time in starting with Wix - maybe not as professional as some other sites/URLS
For some, computers can seem boring and no fun. Windows tries to market its vista as being fun by coordinating their product with a bumper car. “Using our product will remind you of being at an amusement park” Its a stretch, but nice try - probably should leave computer advertising to Apple. This ad probably came right around the time when every college kid in America was carrying a MacBook in their back pack, windows clearly trying to hang on my a thread. Still, though definitely a different kind of advertisement and I think I would definitely give it a second look if I was flipping through a magazine.
#Fun Appeal
Again, lets talk about why Nike is KING. It the whole iFillTheBlank era. Nike makes it possible for the consumer to make his/her dream shoe. Pick you colors and let the creativity speak for itself - brand your own shoe, make it reflect your personality - wear your heart on your shoe?
In addition, it seems like Nike has opened up a vast amount of opportunity with the customizable aspect of their ID shoes. I mean think of all the sports teams out there. Everyone has a uniform, but now teams can incorporate a universal shoe into their uniform so literally every aspect is matching. iThinkNikeWinsEverytime.
#FREE Personal Appeal
A really cool and possibly effective tool for marketers, if used effectively, is magic. The Mr. Clean campaign is a really awesome demonstration of this. I mean what do you want to do, get rid of dirt or “erase” it. It makes the products seem so easy to use, just like magic. Simply find the dirt you don’t want and give it a quick brush and BOOM gone. Very clever. Also, check this link out this awesome guerrilla marketing technique from the company.
#Magic Appeal
