June 2012
23 posts
Red Bull & NBA = Interesting Partners →
IMC In Recap
Tomorrow marks the end of summer classes at Virginia Tech. I took three classes this summer and my favorite one has to be my integrated marketing communication class (IMC). Why? Mainly because this class incorporated real world tools that can actually help me in the future. I think this is something that is missed a lot of times in academia. A lot of the time, what we learn in the classroom only...
Help Me Out With Portfolio →
I just recently put up a personal online resume (kind of like a new era portfolio). Just trying to get some feedback, let me know if you agree/disagree with the following about my site.
STRENGTHS: Easy to navigate, direct and to the point - not a lot of filler.
WEAKNESSES: Maybe too direct and to the point, not enough details/uniqueness
OPPORTUNITIES: Add a video channel with interview based...
MY ONLINE PORTFOLIO →
“Business is the art of extracting money from another man’s pocket without...”
May 2012
9 posts
JORDAN = Brand Of The Day
MARKETING COMM WEEK 1
This week I learned how important it is to stay active in social media. It is really not as hard/time consuming as I (and probably others would think). I think its very important to have a twitter and even a blog website in the marketing world. Primarily because these tools will be the future of where marketing is going and you have to stay consistent with the times. I am really interested in...
URVEW - The Future Of Social Media →
This is the future of social media. What’s the difference? All video. Imagine following your favorite celebrity on twitter HOWEVER imagine not
following them with tweets typed out in text BUT INSTEAD watching a video blog from the celebrities point of view. All visual. See what they see. Check it out.
FENDER - FINALLY (CLICK) →
Fender guitars has always made an artist series model of guitars, but they are often of those artists of whom our parents and older generations listened to (Eric Clapton etc). Finally, they have reached out to the younger guitar fans with two Kurt Cobain edition guitars. Fender has tapped into the more youthful/rugged “grungy” era of music with these guitars. I think there is a...
NIKE = BRAND OF THE WEEK
Nike is one of the all time best brands out there. No one can compete with their advertising or the infamous tag-line ”Just Do It”. Not to mention having the best athlete of all time having his own product line - MJ. Nike has been an inspiration and a source of motivation for many. The products are there. The sneakers are the best. The endorsers are there. Michael Jordan…enough...
INFLUENCERS, How Trends & Creativity Become...
See video below
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