Again, lets talk about why Nike is KING. It the whole iFillTheBlank era. Nike makes it possible for the consumer to make his/her dream shoe. Pick you colors and let the creativity speak for itself - brand your own shoe, make it reflect your personality - wear your heart on your shoe?
In addition, it seems like Nike has opened up a vast amount of opportunity with the customizable aspect of their ID shoes. I mean think of all the sports teams out there. Everyone has a uniform, but now teams can incorporate a universal shoe into their uniform so literally every aspect is matching. iThinkNikeWinsEverytime.
#FREE Personal Appeal