For some, computers can seem boring and no fun. Windows tries to market its vista as being fun by coordinating their product with a bumper car. “Using our product will remind you of being at an amusement park” Its a stretch, but nice try - probably should leave computer advertising to Apple. This ad probably came right around the time when every college kid in America was carrying a MacBook in their back pack, windows clearly trying to hang on my a thread. Still, though definitely a different kind of advertisement and I think I would definitely give it a second look if I was flipping through a magazine.